What You Don’t Know About SEO Can Cost You…Big-Time

By Ed Attanasio

So, you spent a considerable amount of money on your web site. But now no one can find you online and it’s starting to look like a waste of time and money. Then one day a slick salesperson calls you and catches you on the phone. “We’re Search Engine Optimization (SEO) experts and we can get you #1 on Google or Yahoo in your area by using our secret (hush hush) strategy.” They drop words like “meta tags”, “embedded codes”, “hyperlinks” and “secret keywords”, but the only thing they’re optimizing is their ability to fleece you for whatever they can get.

One body shop (who wants to stay anonymous) recently spent $6,500 with a company that promised top Google rankings. But, in the end, the rankings were achieved using “Black Hat” SEO techniques. After a short time, Google discovered it and now the shop has been blacklisted, which means Google will not list his shop in any upcoming searches.

David Moore, the owner of Collisionwebsites.com is an SEO expert and a collision repair veteran. He has created literally hundreds of websites for body shops for nearly a decade, so he knows the SEO game inside-and-out. “Be extremely careful when someone promises you top rankings and makes outlandish guarantees” Moore said. “If someone tells you that they can get you the #1 ranking in your city on Google, for instance, that’s a definite red flag. We never promise the top position to any of our clients, because that’s an impossible claim. It does not happen overnight. Results will depend on the market you’re doing business in and how long you work at it. In a narrow market with 5-10 players, it’s obviously easier. But, if you’re in a larger market with 20-50 shops competing against you, guaranteeing a top position is ludicrous.”

SEO efforts work ideally in close conjunction with a plethora of other media and have to be maintained ongoing to reap positive results, Moore explained. “SEO is not something most body shops can effectively do themselves, because it changes all the time. There’s no easy button when it comes to SEO, because if your competitors are also hiring people like us, everyone is vying for those top spots. The shops that have embraced this science and know how to use it will have a definite advantage now and a very distinct one in the next 5-10 years.”

Moore offered three quick tips about how to improve your SEO. “First, you need to introduce fresh, new content all the time, because the search engines are attracted to original content. You also need to make sure that your keywords are the best you can have. We know the best keywords, because we use them all the time. And lastly, you should constantly be looking around to get involved in new things like Google Places for Business, mobile apps and emerging social media. We can help you in all these areas—affordably and promptly—because time is money in this industry and waiting until tomorrow may be too late.”

Managing your SEO isn’t something you should assign to one of your techs or front office people to do on a part-time basis, Moore said. Staying on top of the most recent changes with Google, Yahoo and Bing, for instance, is a huge, unending job.

“Google and Yahoo are changing their algorithms all the time,” Moore explained. “They’ve changed them at least 400 times over the years and the only way we can find out is by accessing blogs on the subject. Google just recently changed their algorithm twice and set SEO on its ear in many ways. It’s very challenging, because the only way to learn is to constantly use the search engines. We can’t predict what’s happening next, because companies like Google don’t tell us. If you’re even just 60-80 days behind the times, you’re lost—especially in a busy area where other body shops are also vying for improved search rankings.”

For optimum results, contact David Moore today and make your web site as effective as it can possibly be. Collision Websites can do it affordably and by plugging away at it on a consistent basis, you’ll get better rankings and more customers will find you faster and easier.

 

Ed Attanasio is a writer/blogger/journalist with more than 30 years experience. He has written more than 300 articles about the collision repair industry, primarily for Autobody News and a wide range of popular automotive blogs. He was recently hired to be a guest blogger for Collision Websites and will be submitting articles for us twice monthly, to provide invaluable information for body shops from a national perspective. 

Crash Course in Content

A Quick Guide for your Website Obviously you would like your body shop’s name in flashing lights.   To be discovered online informing that you are here, available and ready for business.  Finally, Collision Websites comes along and offers a quick and simple service to help launch your body shop into offices and homes across America, although local buzz is really all you’re going after.  So you sign up, log in, and insert your body shop’s name, because your body shop’s name, you want people to see.  Then you sit and stare at the screen wondering what to say in order to relay to potential customers, that you’re the body shop for them. Crash Course in Content continued

Collision Websites

The Launch Officially Collision Websites launched at the beginning of November.  Conceptual and innovative; sleek and smooth, just like the work your auto body shop produces when the work is complete.  But how do customers find you?  Better yet, are you inundated with talking to potential customers instead of actually doing the job you set forth to do?  Your business was created to provide a service, not talk about it. Collision Websites continued

Collision Websites Press Release Auto body shop website design

Press Release

Contact: David Moore, 866-341-9636

www.collisionwebsites.com Launches November 2nd, 2012

Web site Development and Maintenance Takes the Collision Industry to a Whole New Level

Many owners and managers of collision repair shops are intimidated and stresses at the prospect of developing a quality web site with all of the right features and capabilities, as well as maintaining it without paying a lot of money or sacrificing important time away from running their businesses. They’ve heard the nightmare stories from their colleagues about hiring developers who charged them an arm and a leg without producing or following through.

And that’s why David Moore a 34-year veteran of the collision repair industry has created Collision Websites, a site where body shops can build their own web sites quickly, affordably and easily, with assistance from experts available during every step. It’s a one-stop, fully comprehensive solution to the unending struggle of developing a website that is engaging, useful, convenient for its customers and easy-to-find via organic searches.

Moore has been developing award-winning websites for body shops for the past decade and has been writing code long before that, so he knows the Internet and how it can particularly help body shops, collision centers and associated companies to attract new business and strengthen their relationships with their existing customer base online.

Moore has hired and contracted some of the best-of-the-best web development, SEO, social media and content management professionals to create Collision Websites and he’s justifiably pleased with the results after two years of hard work and innovation, he explained.

“There’s nothing else out there like this right now. We’ve combined everything that’s required for a highly successful website and made it easy for someone with even rudimentary computer knowledge to make a website literally in minutes, rather than weeks and months. And we’ve made it affordable, scalable and flexible enough that anyone can become adept at maintaining and changing the site. With Collision Websites, you don’t have to be at the mercy of an IT company, web developer or any outside contractor. You get control from day one and never relinquish it by using our simplified, point, click and type methodology.”

Signing up and registering for Collision Websites is easy and for the first 14 days, everything is free. By simply filling out a brief, simple form and hitting the submit button, the user can create a fully functioning site with all of the newest technology built-in. After the initial two-week trial period, if the user wishes to sign up for a maintenance/hosting package and keep the web site they’ve created, it costs simply $99 monthly—an unheard of price in any industry. In addition, while many other companies will charge $400-$600 in so-called “setup fees,” there is never a setup fee with Collision Websites. By featuring a number of designs and dozens of distinct backgrounds to choose from, users have hundreds of possibilities at their fingertips to ensure that their website will look completely different from any other body shop in the country. In addition, the user has the capability of changing designs and/or backgrounds as often as they desire. Produced by some of the world’s best designers with experience in creating graphics for the collision industry, these visual templates allow users to create a look that will appeal to browsers, visitors and existing customers alike.

Here’s what a website created on collisionwebsites.com includes:

  • Hosting
  • Domain name (if needed)
  • A mobile site
  • Unlimited pages
  • An EZ text editor for easy editing on the fly
  • An online estimate request section
  • A repair status update system
  • A basic Search Engine Optimization package
  • Social media integration (Facebook, Twitter, Google Places, Pinterest and others)
  • Google analytic integration
  • An EZ before & after photo gallery
  • The ability to change the site’s design or background anytime
  • No long-term commitments that can be terminated at any point
  • Google apps set-up
  • Excellent customer support (via email, live chat, and/or a toll-free phone number) 7:00 am to 7:00 pm (Central Time) Monday-Friday.
  • A Live Chat option, where body shop owners can get their answers quickly and easily