It’s 2021. It’s time to think digitally. Taking auto body repair estimate requests by the phone or in person just doesn’t make sense any more. Especially considering the current health crisis, the more you can do contactless and automated, the better.  How much time do you spend chasing customers down trying to nail down specifics? …

What is Website Content and What Does it Even Mean to Keep It “Fresh?”  Before we can really get into why it’s so critically important to keep your website content fresh, we need to cover the basics.  Last week we talked about website content ideas for your body shop website in 2021 and we touched…

What is Website Content?  Website Content is your chance to provide value. Providing value builds trust and trust brings potential customers to your door.   The best value your website provides is answers in the form of text – aka “copy” – images, etc. But, for today, let’s focus on text. Imagery is a big topic and it demands…

You need a salesperson. Hear me out. Let’s be real. This pandemic is HARD. Really hard. Back-breakingly hard.  We all need to save money, make things stretch and keep safe.   And, at the same time, we all somehow have to keep going. Keep working. Keep growing.  This is not the time to neglect your website.   Yeah,…

These days, customers are especially cautious who they do business with, which means your online presence is MORE IMPORTANT THAN EVER. Website Management is the answer. Customers want to know who you are and what to expect at your shop before they step out their doors. That means managing your website’s uptime, security and performance…