A body shop has to deal with the uphill task of making itself visible in their local market. Back when people used print resources to get info, body shops could easily engage with their target markets. But today, the internet is the trusted resource for this information. Thus any local business has to first make itself visible to the public for growth to be stimulated. This is achieved through SEO, or search engine optimization. The Purpose of SEO When you properly optimize your website for search engines, you are ensuring that your body shop has a high ranking on search engine results pages (SERP). For most internet users, results received after the first page are irrelevant or quickly browsed over. This underscores the importance of getting listed in the first results that follow a search query. The goal is to increase traffic to your auto body shop website and through that, generate business. To put this into perspective, a business situated in Anytown, USA might be SEO optimized but competing with businesses in the area. However, if all the SEO efforts are are in place marketing key words in your area specifically, it will point in your direction and with the right words, point to you first. Why Your Body Shop Needs SEO As with other kinds of marketing strategies such as PPC (pay per click), SEO is all about increasing traffic to your body shops website. This optimization aims at engaging the business with the local audience, so that they can entrust your body shop and the products and services that they are in need of. When greater numbers of visitors are recorded in your website, the chances of making a sale are generally higher. Local body shops can take advantage of this by ensuring that they are optimized for their local markets and this can only happen if their body shops are well ranked on popular search engines such as Google and Bing. This is exactly what SEO hopes to do.