What is SEO? Why is SEO important? Why does your website need SEO? If you’re new to digital marketing, SEO is probably the top acronym you see everywhere, and all freelancers and consultants you talk to would mention it.
Search engine optimization or SEO can help your auto body shop achieve its digital marketing goals. It is so important that your business needs it now.
What is SEO?
When you search for something online, let’s say on Google, the order in which the results and websites are displayed is not random. The rankings are based on complex algorithms.
SEO is the process of improving your website (design, code and content-wise) to increase its chances to rank high on search results in different search engines such as Google, Yahoo or Bing.
SEO is a practice every website owner should implement to increase the quality and quantity of traffic to your website. Read on to find out how important SEO is to your digital marketing strategy.
The Importance of SEO for Your Auto Body Shop
You want your potential customers to find your business. With the majority of consumers now going online to book the services they need, you need online visibility.
Clients use different search engines like Google to find an auto body shop that offers the services they need. Now, you’d want to appear in the higher rank and in the first page of the search results.
It will be hard for your potential clients to find you without organic SEO. You need to fight for online visibility or else your competitors might grab all potential leads.
Branding and Credibility
Higher ranking brands are considered credible and acknowledged businesses. They are classified as one of the leaders in their industry. The same applies for local auto body shops. The higher your rank is, the better for your business.
Your customers use search engines to find answers to their concerns. They trust search engines and the results they come up with. Securing the top positions for the keywords your customers are searching improves your body shop’s credibility.
Users tend to click on the higher ranked search result. So the higher you rank for a specific keyword, the more traffic you can generate.
According to a web ranking study, the #1 ranked position in a Google search gets an average of 27.5% click-through rate. If you get the top position for a keyword, you can generate 27-28 visitors (potential leads) every 100 times that keyword is searched. The number of potential visitors and leads declines as your ranking drops.
Some users also tend to try different phrases and keywords on their searches before clicking on a link. For example, dent repair, cheap dent repair, dent repair estimate, dent repair shop near me, etc.
Showing up in all their searches provides a higher click-through rate. You can gain more traffic which most of the time are already considered qualified leads. They are actively searching for a shop like yours, so they already have an interest in the services you provide.
High ROI in Advertising
With SEO, you’re already halfway the track even before the race starts. There’s no need to convince them that they need your service. All you have to do is convince them you’re the perfect business to go for.
SEO is an inbound marketing strategy. It allows you to target audience who are actively looking for the services your business offers, unlike traditional marketing (print or TV advertising) where you have a diverse audience.
According to statistics, leads generated through SEO efforts have a 14.6% close rate, while leads generated through traditional marketing (direct mail or print advertising) have a 1.7% close rate.
SEO is a surefire digital marketing strategy that builds business visibility, branding, and web traffic. It also provides a high ROI. But, SEO is not some kind of dark art. It takes effort and strategic planning to yield all these amazing benefits.
Search engines are continuously refining their algorithms. What works a few years ago might not work today anymore. Contact Collision Websites now to know more about SEO and gather some tips.
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