SEO: The Reason Other Body Shops are Beating You in Sales
You’ve worked so hard.
You built a company from the ground up. You put together a team of the best body shop technicians in town. You’ve got the equipment, the know-how. You’re in a position to provide the best collision repair in the region.
But, you’re starting to wonder.
What’s the other guy doing that’s got his lot full of cars while you’re waiting for the phone to ring?
How do you compete when you’re already doing everything right?
It’s okay. You CAN drive more traffic and get ahead in sales.
You just need to know the trick.
What is SEO?
SEO stands for Search Engine Optimization and it’s just what it sounds like.
It’s making your website (among other things) look more attractive (optimizing) for search engines (like Google.)
I say Google because Google makes up about 92.24% of the worldwide search engine market share, with Bing at a close second – sarcasm – at 2.29%. So, yeah, it’s a lot.
Why Does SEO Matter?
There are at least 5.27 BILLION websites online. That’s a lot of competition!
Okay, so you probably aren’t competing with IsItDarkOutside.com (probably?), but it’s still an important point.
How does Google tell the difference between your website and HowManyPeopleAreInSpaceRightNow.com (spoiler: it’s eleven)? SEO, that’s how!
SEO is all about giving search engines (ahem, Google) little hints about what your website is all about.
You’re probably asking yourself, “can’t Google just read my website.”
Kind of, except for 2 things. 1) Google isn’t a person but more like thousands of little-stalker-robots and 2) Google more skims your website – if you had 5.27 billion+ websites to keep up with you would too.
So, we give Google a hand. We “Search Engine Optimize.”
How Can I Catch Up?
Here’s the rub. SEO takes time.
Say it with me, “SEO. Takes. Time.”
Anyone who tells you differently is selling something.
Okay, we’re selling something too, but still.
Since search engines (Google) are looking at 5.27 billion websites at a time, it takes a little while for them to see all the awesome changes you’re making to your website.
More than that though, Google is a poor little stray puppy with trust issues. It’s been burned before. It needs you to stick around awhile and prove you are who you say you are. It wants to hear how great you are from other websites.
You’ve got to build the trust. That takes time.
The other body shop got started first. That’s why all the cars are in HIS lot. When someone goes online and searches “body shop near me” Google shows their website first.
It’s time to catch up.
How Does Collision Websites’ Help?
Collision Websites can assign an SEO specialist to your website and recommend the kind of up front changes and good habits to build moving forward that will put you back in the ring with the other guys.
It’s not too late.
Keep safe and be awesome.