A great website brings your auto body shop one step closer to more customers, wider reputation and more referrals. But having a mobile-friendly website is like taking one giant leap. Mobile is here to stay. You need to keep up with the mobile movement for your auto body shop to achieve digital success.
Here are 4 reasons why your website needs to be mobile-friendly.
1. Your audience is on mobile.
Latest statistics shows that there are about 5.135 billion mobile users now. More and more users are now accessing the web through mobile devices. 125 million consumers own smartphones in America alone. Your audience might be one of those million mobile users.
More than half of American consumers use their smartphones to access search engines at least once a day. They might be searching for auto body shops like yours, so you better present them the best mobile site you can.
2. Mobile accounts for over half of digital media consumption.
Everyone in the digital space likes traffic. The more web traffic the higher chance for leads, conversions, and sales. If you want to generate more traffic to your website going mobile-friendly is the right choice. Over 50% of all website traffic is from mobile phones. 61% of mobile searches result in a direct phone call.
3. Google prioritizes mobile-optimized websites.
Google dominates searches across different devices. Almost 92% of all internet searches are made on Google and 60% of them are from mobile devices. It’s the goal of every website to rank high in a Google search result.
Just this year, Google confirmed the update in their search ranking algorithm. After more than one year of experimentation, “mobile-first” indexing is now rolling out more broadly, to better cater to users – primarily mobile. The world leading search engine continues to encourage websites to make mobile-friendly content.
4. Your customers will be more satisfied.
Aside from ranking on search engine results page, your website should also focus on providing a great user experience. According to Google, 40% of mobile consumers abandon a website after an unsatisfactory experience and continue to a competitor’s website. You don’t just lose potential customers, you give them away to your competitors.
It would be a great loss if you fail to get the most out of the clicks you gather from web search, social media marketing, ads, etc. A good user experience results in more traffic, conversions, and revenue.
For your website to perform well in the digital space, support your auto body business, and give your customers a great experience, you need to make it mobile-friendly.
Here at Collision Websites, your body shop website includes a mobile site at no extra cost. Have the perfect website for your auto body shop, it’s easy, affordable and awesome. Start your free trial today!