As defined by digital marketing expert Neil Patel, content marketing is a long-term strategy focusing on developing a strong relationship with your target audience through high-quality, relevant and consistent content.
Content marketing is arguably the best way to engage with your current and potential customers. Here are four reasons why you should consider content marketing.
1. Content marketing is a business strategy.
Strategy, content creation and content distribution were the top three contributing factors to the success of B2B (business-to-business) and B2C (business-to-consumer) companies in 2017. These factors are all connected to content.
Content marketing is a cost-effective business strategy. You don’t have to invest too much to achieve significant results. Compared to traditional marketing (newspaper ads, billboards, etc.), content marketing cost 62% less but generates three times as many leads per dollar spent.
Content marketing also offers long-term great benefits. Although it’s possible to have a slow start, the results of your investment will be more visible after a few months and will only grow more from then.
2. Quality content helps with your online visibility.
Potential customers are searching for auto body shops like yours online. It’s a lost business opportunity if you’re not there or if potential customers can’t find you there. Improving your website visibility does make a difference and should not stop with a local business listing.
There’s no better way to improve your online visibility but with effective content marketing strategy. You need high-quality content to become visible to your target audience.
Any content you create is a new page for Google to index. Content marketing creates bridges that connect your audience to your website. The more quality content you make, the more pathways you are building on the web.
As defined by Google, the top search engine today, a quality content demonstrates EAT – expertise, authority, and trustworthiness. Google indexing is all about audience-relevance. Fail to provide EAT and you won’t be visible online.
3. It’s an effective way to engage with your audience.
Expect more traffic to your website once you secure your visibility online. Increased web traffic means more visitors – and more potential customers. You’ll want these visitors to stay on your website and visit later on to book your services. Content can help you with that.
More often than not, people search online for answers to specific questions, and you’ll want to give them the information they’re requesting. You’ll be able to answer their questions with credible content. 70% of customers now prefer content marketing over advertising. With the increasing use of ad blockers, your ads might not reach them at all. Attract your audience and engage with them through quality content.
Almost 50% of consumers view 3-5 content pieces before contacting a company for a purchase. Still, through content, you can help them choose you over other auto body shops.
4. Content marketing builds your brand image.
Your brand image should set you apart from the tens or hundreds other auto body shops in your community. Trust, authority, and reputation are the foundation of your brand image.
Your audience builds an impression of your auto body shop based on the content you provide them. Give them a subpar content and they’ll be disappointed and may search for another shop instead.
Think of your audience’s needs and create helpful, informative, engaging content. By doing so, you’ll also build a customer-friendly reputation. Effective content marketing makes 70% of consumers feel closer to a company.
You can also increase your brand authority with high-quality and credible content. It’s an effective way to showcase your expertise in your field. The more reliable your content is the more trust your website and company gains.
An effective content marketing strategy brings auto body shops like yours more opportunities. It helps you reach your target audience, engage with customers and prospects, and establish your brand image. In the end, it all boils down to customer relations – the cornerstone of a successful business.
Here at Collision Websites, we help businesses like yours achieve success and continuous improvement in the digital world. Contact Collision Websites now for tips on content marketing for your auto body shop website – blogging, photography and video marketing.